Creating an Event Part 1
21:04In this video you will learn about all the tools required to create and manage an event with carshowpilot.com. We will show how to create an event, how to publish the event and how to create tickets to sell for car show registration.
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Hey guys, it's John with Car Show Pilot. Today we're going to go over event creation, adding tickets for the event, and creating a site plan. We're also going to discuss reserved spots in the site plan, where you can sell specific assigned-spot tickets. This can be used either for vendors, or if you're at a venue like a campground or a swap meet show where location may matter more. We'll show you how to link the ticket selection to the spots so that when people check out, they can choose where their spot is going to be. And then we're also going to show you how to set up registration questions and get your show off the ground. Okay, here we go.
On the home screen, once you get logged in, if you already have your organization set up, you can just come in and create your event. Creating an event is pretty simple. The first thing you do is upload your event photo — this can be your poster. You can add multiple photos if you'd like, but it should be a classic poster for your event that gives people information about it.
Beyond that, you're going to name it. We'll call this the Rockabilly Car Show — my imaginary event where we're going to have fun music and very cool stuff going on. Then you're going to pick your date. Let's say we're going to do this over the Fourth of July weekend, maybe on Sunday. It automatically pre-fills 9:00 a.m. to 5:00 p.m., but you can always change that — if you want to go earlier in the morning, you can change it to, say, 6:00 a.m. And then give it a description. You're going to want to be as detailed as possible here, but to move through this example we'll just give a short one.
The location name is just the common name of wherever you're doing this. Then you're going to put in the address for the event. You can search the address and it will pull up; once you select it, you'll see it selected on the map. If you're doing it at a park or some sort of open field, you can drag this location to the exact spot of where the event is, and that gets stored with your event. This is helpful for things like having tickets in Apple Wallet automatically pull up when people arrive at the event, and it gives people really good access to where it is. It also becomes important when you open up your site planner — the site planner is going to hone in on the location you pick for this event.
You can give more directions to people. You can get very detailed and give other information about how to park, what lots you're parking in, and how to get in. You can also tell them to review the site plan, which will be published with your event, and you can put in directions on how to get in and where to park.
Categories you can set up if you'd like — these are just tags that get put onto your event and make it easier for people to see what your event is about. They're not required, just something you can do.
Then you're going to configure tickets. To add your first ticket type, you just click into it. We'll call this one Vehicle Registration. Car show participant tickets are a special category, and this category includes vehicle entry for the car show. Whenever you have a ticket that includes vehicle entry, this is where they can have a printable window flyer, and it will also prompt them to enter the information about their vehicle when they register.
You can set a price to whatever you want it to be. Then we have an early bird price — if you want to encourage people to register early, you can give them a discount for the first however many days. The sale start date we're going to start today; the sale end date is going to end on the day of the show at the end of the show. So if you want this to stop the day before or the morning of, you'd change this sale end time, because it defaults to the end of your actual show. That's true for multiple-day shows as well. For the early bird deadline, since I set a price, I'm going to tell people they have until next Wednesday to get that $15 price; otherwise it will automatically go to $20 once we pass the deadline.
For the quantity available, you can set a limit. If you're dealing with a car show that you know has 200 spaces, you can set the quantity available to 200 and it will not sell more tickets than that, so you know you're safe and you're not going to over-register. We're just going to leave it open here. Minimum per order is one. You can set a maximum so that people don't try to buy a hundred tickets at once — that will prevent ticket resellers from coming in and trying to purchase all your tickets.
Then we have invite-only tickets. If you're creating a vendor ticket, a VIP ticket, or even a ticket that's just for your car club members, you can hide it from the public, and there's a way in the dashboard to send invites to those tickets. When recipients click on those invite emails, they'll be able to check out and buy those tickets, but nobody else will see them publicly.
Then the ticket configuration. For the emails, this just has generic text — present your QR code, print it, or show it on your phone at the event entrance. You can edit any of this, and if you decide your message isn't what you want, you can always reset it back to the default. This will show up in the email that people get when they register for your car show.
You can mark whether the ticket is refundable or not. You always have the option to refund tickets whether or not you mark it as refundable, so this just helps with the display of the ticket to let people know. By default it's disabled, and you can handle refunds on a case-by-case basis.
You can also attach these tickets to reserved spot groups — something we'll go over in a little while. This is a way you can go into the site planner, plan out reserved spots, and attach tickets so people can pick the spot they want in the car show.
What we'll go over right now is ticket questions and perks. This is for giving away things at the event, or if you just want to get some information about the people coming. Say you have a t-shirt: you can mark it as merchandise, call it "Car Show T-shirt," and then ask a question like "What is your t-shirt size?" You can make it a multiple-choice question, and make it required or not. Required will force people to answer when they register; if you leave it not required, they can skip it. We'll just add some options — whatever ones you're actually going to have — and we'll add extra large.
If you also want to gather some information, maybe you just want to ask "Where are you from?" This is a popular one — people want to know where attendees came in from for their car show. You can say this isn't multiple choice, it's just text input: "What state are you coming from?" People can type in the state. If you wanted to make it multiple choice, you could put in state names if you know people are just coming from surrounding states. Now we're just going to add this ticket.
So, vehicle registration: it's a car show participant ticket, $20 with an early bird of $15. Then you're going to choose your fee allocation settings. This just decides who pays for what. Stripe charges a fee for collecting the credit card and processing the transaction; you can either pass that Stripe fee on to the ticket purchaser, which is what most people do, or you can choose to eat that cost. If you want that flat $20 ticket price, you can say your organization is going to pay it, and it will show you what the breakdown looks like. Typically, though, you're going to leave it on "ticket purchaser pays." Same with the platform fee for Car Show Pilot — for facilitating the ticket sales and running the software, we charge a small fee as well, and you can choose to pass that on.
You can see an example of a $20 ticket with the fee from Stripe and the platform fee from Car Show Pilot: customers are going to pay $21.88 plus applicable tax. Taxes can be applied by Stripe depending on where the car show event is, what the local tax rules are, and how many sales have already happened in that state for the platform. So you probably won't have a tax fee show up, but you could — just be aware of that. You'll be able to see it when you go to actually check out.
You can save this as a draft, because we're not quite ready to publish the event yet — we still want to set up the site plan and do other things.
This screen gives you a little information about how to manage the event. The dashboard in the My Events tab is really where you're going to go to view ticket sales, communicate with your attendees, manage ticket refunds, and generate window flyers for your participants. You can edit your event at any time through the edit menu — this is also where the site planner GIS system is located. You can do things through the dashboard like embed this on your website: your members don't ever have to go to carshowpilot.com, they can go directly to your site, and you can host our ticket sales right in your web page so it looks like it just belongs on your site. Showtime tools we'll go over in another video, but that's how you actually manage the day of the event — to get people checked in, view their registrations, and find their flyers to give to them. If you want to look at your payment processing, you can go into your organization and look at your Stripe Connect status, where you can manage your payouts. If you ever need to get back to that information, you can just click on "How to manage my event" and it will pull it up for you.
For right now, we're going to edit the car show we just created, the Rockabilly Car Show, because I want to create a site plan for this event. This is a familiar screen — it looks like where we were just creating the event, but there are additional options now that the event is created. You can upload a site plan: if you already have a file that shows a graphic of what the site plan looks like and how to enter the event, you can use that. It will show up in the event listing and people can interact with it. Otherwise, you can use the interactive site planner.
The site planner is a GIS tool. I chose a dirt field to plan on. It gives you tools so you can build your site plan. One of the neatest tools lets you see how big your space is by setting your boundary. To set your event boundary, you just click, and everywhere you click it puts a point. When you're done, you hit the Escape key to finish your boundary, and it will tell you how big it is. This one is 10.8 acres of land, so you'll know how much space you have to work with.
Once you look at it from the satellite, you might already have some familiarity with where you're going and how people are going to get in. So you can start looking around and saying, "Okay, here's where our parking is going to be," and draw a boundary around that. You can pick colors for it and choose the fill so everything shows up appropriately. Same thing when you're done drawing — you just hit Escape and it connects all those points together. Then you can add text on top of this, like "Event Parking," and make the font quite large.
Now we want to show our guests how to get into event parking, so we can use tools like the direction tool. With the direction tool, you just draw, and anytime you want you can hit Escape to get back into the selection tool. The selection tool lets you change things about the arrow itself — we can add a left turn or a right turn, update the arrow, and drag it into place. We'll keep drawing arrows to show people where to go, and you can also add text to an arrow, like "Enter Event."
Once we come in, we can start laying out things like our parking lines, where people are going to be located, and registration tents. Let's put a registration tent in and label it "Registration."
Now we're going to draw parking lines. Parking lines are a way to show how you're going to lay out your event, and they also count up your parking spaces for you. You have the choice of right side only, left side only, or both sides, depending on how you're going to lay it out. Both sides gives you a parking row on both sides of the line you draw, and these get labeled — A row, B row — and 1 through 32. Right side only puts the spots on the right side of however you drag the line.
If I option-drag, it duplicates the row and renames the next one — for example to row D. I'm not sure what the spacing looks like between these parking rows, so I'll put in a measurement line. The measure line is really handy because it gives you actual real-world measurements according to the map. So if the fire marshal has particular rules about ingress and egress and you need at least 30 feet between your rows, you can create a 30-foot row line and option-drag to copy it down, so you can make sure you're keeping 30 feet. This is also handy when you take this to the city for your site plan — you can show them exactly what the measurements are.
Now we're getting to a wider field, so I can't just copy this one down; I'll draw another parking line, right side only, about 30 feet across this time. Let's drag another copy of the 30-foot marker to show we still have space, and drag this one down. We'll shift across this way — maybe there's going to be a stage planned. You keep dragging them down and it keeps incrementing to a G row, H row. This is really handy for getting everything planned, because you'll have a map everyone can reference, and you can tell people, "Yes, this is going to be set up by row G or row H," and everyone knows what that means — it's not ambiguous.
So you can see we have everything set up for these parking lines, our boundary set up for the event, and our event parking set up. And you can see we've actually counted up the spots — in the upper-left corner, there are 311 spots across nine rows of parking. So if you do need to limit the number of tickets sold, this is also a great tool: set up all your parking, see what you can reasonably fit at your event, and then set your sales limits based on the number of spots that are actually there.